DSpace Home
→
Thesis/Dissertation Repository Islamabad Campus
→
Department of Business Studies (BUIC)
→
MBA (Marketing) BUIC
→
Recent submissions

MBA (Marketing) BUIC: Recent submissions

Now showing items 241-260 of 298

An Exploratory Study of Banking Industry of Retail Sales Employees Service Sabotage: Examining the Impact of Emotional Exhaustion And Organizational Support

Anjum Abbas, 01-321191-005 (Business Studies BUIC, 2020)

This study is to investigate the impact of emotional exhaustion and organizational support on retail sales employee service sabotage in banking industry of Pakistan. In this study, the prime objective has been to investigate ...
Internet Addiction – Analyzing Negative Impacts of Excessive Use of SNS In Damaging Consumer Company Relationship

Mansoor Ul Haq, 01-121191-009 (Business Studies BUIC, 2020)

Among the most significant concern today is the issue of “Internet Addiction” that has adverse consequences and outcomes in today’s modern world. The researchers have studied this vast area time to time. The present research ...
Impact of Social Commerce (Instagram Marketing) on Consumer Buying Behavior: A Case of the Apparel Industry

Hannan Ahmad Butt, 01-221191-008 (2020)

Objectives: The aim of existing research study is to explore the influence of social commerce on consumer buying behavior in apparel industry of Pakistan. Three factors of the social commerce i.e. social support, information ...
Impact of Word of Mouth on Consumer Brand Loyalty: A study of Airblue Pakistan

Muhammad Umer Khan, 01-321191-019 (Business Studies BUIC, 2020)

This study explored the effect of informal exchange or word of mouth on customer brand dedication concerning Airblue ltd. in Islamabad. For that reason, the focal point of consideration was the private area airline carrier ...
Impact of Social Media Marketing On Brand Awareness: a study on khaadi

Anas Abdullah, 01-220171-089 (Business Studies BUIC, 2020)

The purpose of this research is to examine the impact of Social Media Marketing on Brand awareness of Khaadi in the fashion industry, especially the Asian consumer market has been targeted during this research. The study ...
Love Mark Theory: The Role of Brand Love and Brand Respect in Creating Brand Loyalty

Kainat Shahnawaz, 01-121191-007 (Business Studies BUIC, 2020)

Throughout the branding literature brand loyalty has been an extensive area of research. Today’s consumer has a brand that he loves and respects the most termed as love mark. However, the concept “Love mark theory” got ...
Perception of Clothing Brands: A Survey among Trans Genders

Syed Omar Hussain Hashmi, 01-321192-030 (Business Studies BUIC, 2020)

When it comes to clothing brands in Pakistan, the Transgender community cannot be ignored any longer as a major potential strategic market segment. Yet there has not been much research done in the domain of academics when ...
Evaluate the Role of Instagram Micro-Influencers in Customer Engagement

Syed Kazim Raza, 01-220172-039 (Business Studies BUIC, 2020)

This research study is based on micro-influencers and how they impact consumer decision making for a particular product purchase decision. For the purpose of research on this study, attention has been given to an Instagram ...
Impact of Brand Love on Consumer Buying Behavior, Study of Textile Brands in Pakistan (Islamabad)

Abdul Waheed, 01-221192-002 (Business Studies BUIC, 2020)

The purpose of the study is to establish similarities between Impact of Brand Love on Consumer Buying Behavior, Study of Textile Brands in Pakistan (Islamabad). The purpose of this study is to investigate the sub dimensions ...
Factors Contributing Towards Positive Word of Mouth in The Fashion Industry of Pakistan

Syeda Amber Iqbal, 01-222191-018 (Business Studies BUIC, 2020)

Th.is study examines the impact of brand value congruity, brand store irnage and brand loyalty on positive word of mouth (WOM) in the fashion industry of Pakistan. For that purpose, the center of attention was the fashion ...
Impact of Customer Satisfaction on Customer Retention with the Mediating Role of Customer Loyalty in Banking Industry of Pakistan

Rohail Ali, 01-221192-018 (Business Studies BUIC, 2020)

This study investigates the relationship between customer satisfaction, customer loyalty, and customer retention in banking industry of Pakistan. This study has considered customer satisfaction as independent variable, ...
Examining Consumer-Brand Relationship through Branded Content

Syed Usman Ali, 01-220172-041 (Business Studies BUIC, 2020)

The main aim of this study is to analyze the importance of the branded content in the Pakistani Fast fast food industry . This study has also checked the impact of the branded content on the purchase intention and resilience ...
The Influence of Customer Experience of Servicescape and Product Quality on Revisit Intention and Mediating Role of Customer Satisfaction: Evidence from Restaurant Industry

Kamran Ali, 01-321191-013 (Business Studies BUIC, 2020)

The purpose of the study is to reveal the effect of the Servicescape (SCap) and Product Quality (PQual) in the restaurant sector in Pakistan on Revisit Intention (RI). The study also examines the meditating role of Customer ...
Impact of Service Quality on Student Retention: A Study on Private Educational Institutes of Pakistan

Muhammad Saad Iqbal, 01-322182-013 (Business Studies BUIC, 2020)

With increased number of educational institutes and growth in service sector, students and their parents are seeking those institutes that will provide them quality education and experience that they will remember throughout ...
Impact of Hospital Services cape on Patient Positive Behavioral Intentions: The Moderating Role of Patients' Physical and Emotional Status

Zahid Iqbal, 01-322182-029 (Business Studies BUIC, 2020)

This study has aimed of investigating the impact of hospital services cape on patient positive behavioral intentions with moderating effect of patients’ physical and emotional status in healthcare sector of twin cities in ...
The Digital Revolution In Marketing And Its Impact On Consumer Buying Behavior

Ch Ameer Hamza, 01-121191-003 (Business Studies BUIC, 2020)

The maximum and best use of digital marketing channels for building customer bonding and connections and long term loyalty has as of late picked up much attention. In this study, it shows how brand correspondence, complaint ...
Managing Profits for New Franchises under Econom2c Recession: A Case of Chikachino

Mahnoor Aamir, 01-220172-014 (Business Studies BUIC, 2020)

This decade is not easy for business due to the economic recession that is going on m Pakistan but few industries including restaurant or food somehow manages to earn profit but it is not easy due to increased taxes, lack ...
Impact of Apparel Retail Brand Experience on Consumer Behavior in Pakistan

Aamna Nazir, 01-322191-001 (Business Studies BUIC, 2020)

For the purpose of attracting customers to their stores and positively influence their behavioral outcomes, retailers have started focusing on providing a good shopping experience to customers apart from just focusing on ...
Assessing Consumer Loyalty in Banking Sector of Pakistan

Hamza Qasim, 01-121192-004 (Business Studies BUIC, 2020)

The major purpose of this study is to assess the Consumer Loyalty in Banking Sector of Pakistan. Furthermore, to get an idea that which variables and processes are more important for the banking sector of Pakistan. For ...
Effect of Clothing Pricing, Brand Trust and Website Design on Online Shopping Decisions in Pakistan

Manoha Arif, 01-322182-012 (Business Studies BUIC, 2020)

This study is focused mainly on investigating the relationship between brand trust, clothing pricing, website design and online shopping decisions in fashion industry of Pakistan. This study has considered brand trust, ...

Now showing items 241-260 of 298

Search DSpace

Advanced Search

Browse

All of DSpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

Recently added

MBA (Marketing) BUIC: Recent submissions

Search DSpace

Browse

All of DSpace

This Collection

My Account