This paper investigates the impact of social media marketing on e-WOM with a perspective of COVID-19. This research proposes a model that shows the impact of social media marketing have a significant influence on e-WOM. ...

This thesis investigates the impact of brand prestige and brand distinctiveness on brand loyalty with a mediating role of brand attractiveness in the clothing industry of Pakistan. The approach used in this research is ...

This research was conducted with an aim to explore the influence of active parental, restrictive parental guidance and active sibling guidance on children's perceived attitude, norms, and behavioral control in Pakistan. ...

To creating awareness and promoting the various products, advertisement, promotion by Face Book is generally use. It is not easy to measure that to attract the customers and consumers, how much advertisement and promotion, ...

This study investigates the relationship between brand image, trust, e-WOM and purchase intention in apparel sector of Pakistan. This study has considered brand imageas independent variable, trust as mediating variable, ...

Objectives: In this study, it is aimed to analyze antecedents of customer loyalty for the case of Nestle Pure Life water brand in Pakistan. Background: Nestle Pure Life water is one of the leading brands in beverage industry ...

In the Islamic banking sector of Pakistan, this study will help us to analyze the effects of intangible resources on extensive competitive advantage. As components of competitive advantage, the marketing related, technological ...

This paper investigates the impact of Instagram Marketing and Email marketing on consumer purchase intention in the Pakistan’s apparel industry. This research proposes a model that shows the individual effect of Instagram ...

The major purpose of this study is to identify the customer exposure towards brand loyalty in restaurant sector of Pakistan. Furthermore, to get an idea that which variables and processes are more important for the cement ...

Purpose The purpose of this paper is to highlight and explain how the use of different variables (five variables discussed in this thesis report) is impacting the customers buying behaviour. Aim is to explore whether the ...