This study evaluates the impact of various housing attributes & developers' service quality on the overall post-purchase satisfaction of house buyers in the twin cities of Rawalpindi and Islamabad. A survey method was ...

The following study analyses the effects of gamification in mobile banking applications about the factors of Usage Frequency, Features Effectiveness, Facilitating Conditions, and Social Influence. Furthermore, the understanding ...

This research explores the role of social media in shaping consumer purchase intentions toward boycotted food and beverage franchises, focusing on four critical factors: source of updates, recommendations, ease of access ...

The present research examines the relationship between the elements of CRM which comprise Customer Orientation, Technology Orientation, Information Orientation, Customer Knowledge, and Customer Engagement with Firm ...

This paper examines the impact of the Open Innovation with factors External Technology Acquisition, External Technology Exploration, and Social Media Technology Scouting on Entrepreneurial Activities in the tech-emerging ...

This study offers an in-depth examination of both established and emerging women entrepreneurs in the twin cities of Pakistan. It delves into the reasons why women venture into entrepreneurship, the challenges they face ...

This study explores the impact of social media marketing activities on brand image within the clothing industry, focusing on key factors such as Trendiness, Entertainment, Interaction, Customization, and Electronic ...

This study examines the influence of disgust, contempt, and anger on brand switching, emphasizing the mediating role of brand hate. Negative emotions stemming from unfavorable brand experiences are explored to understand ...

This study discusses the impact of Instagram Reels on consumers' purchase intentions in the food industry, paying particular attention to the mediating role of influence traits such as credibility and attractiveness, using ...

This thesis examines AI-powered personalization's impact on customer engagement dimensions—absorption, dedication, and vigor. It explores trust's mediating role and the moderating effects of demographics (age and gender). ...