Packaged food products are now available in supermarkets which has increased consumer choice. In addition, competition between packaged food products has also increased. The consumers decision making process is strongly ...

As internet users are rapidly growing day by day as well as on the other side there are also shopping sites where customers can buy anything through these sites but advertisements, online promotion activities like discounts, ...

The purpose of this study is to determine the effect of relationship marketing factors (trust , communication and conflict handing) on customer loyalty in banking sector of Pakistan. To understand the effect of these ...

The researcher has found that the existing literature on the jeans and consumer behavior in Pakistani industry has been limited and hence the idea was to conduct research that will be useful for the local manufacturers and ...

This study has focused mainly on identifying the impact of advertisement, brand extension, brand image and after sales service on the purchase intention in the paint industry of Pakistan. In this study advertisement, brand ...

The motivation behind this examination is to locate an observational relationship of proposed factors and to discover the effect of pricing, after sales services and product quality on customer satisfaction. This examination ...

over 60% of the population of Pakistan lives in the rural areas which are more than the total population of UK and Canada combined. While 82% of urban online users made a purchase through one of the £-commerce platforms, ...

This study investigates the role of factors influencing online purchase intention in Pakistan. In this study, perceived usefulness, transaction safety, information quality, product delivery, government policies, and Trend ...

Advertisement may aid in the development of brands, but it is their reliability that sets them apart. People are more likely to commit loyal to a brand if they think they share values with it. The costumer is the only boss, ...

This t~1esis is ~ detailed analysis of the overall impact of e-commerce on consumer purchase ~nte~1tio~ and brand Image with a moderatmg role of gender. Whether gender roles have an fluence on the mclmatlon to purchase. ...