This study investigates the impact of Facebook marketing on consumer purchase intention with mediating effect of consumer affective commitment in real estate sector of Islamabad. This study has used Facebook marketing as ...

Telecommunication industries in Pakistan invest significant resources in implementing tactics to lure customers in loyalty. For this purpose, the quantitative research methodology was chosen and a correlational research ...

During various time period's many strategies for communication has designed that affect daily life. Du to social media now communication is really affordable and best in nature in the 21't century, empowering us to communicate ...

Social media is considered as a platform and channel through which the people communicate with each other and express their ideas, feelings and emotions. Social media has been playing an important role since the last two ...

Several factors exist that impact impulsive shopping in marketing literature such as situational stimuli, consumer, product and store features. Due to huge development of electronic trade and advancement in IT, online ...

The convergence of technology and social media has changed the ways of interaction between people and business especially social media platforms these days. Consumers can openly share their ideas on social platforms and ...

With the advent of social platforms like Facebook and WhatsApp the communication industry faces a major transformational disruption and from being a leading industry at one time the Telecom Service Providers are left with ...

This research was carried out in order to examine the impact of four dimension of Electronic Word of Mouth (EWOM) i.e. Information Quality, Information Credibility, Information Usefulness, and Information Adoption on ...

The purpose of the study is to establish similarities between interpersonal and brand love and to investigate the possible outcomes of brand love. The purpose of this study is to investigate the sub dimensions of brand ...

Customers are the key drivers of an organization’s revenue as well as are a basis for its profitability. Therefore organizations focus a lot on the satisfaction of customer as well as on the retention of its existing market ...