The research study has aimed to investigate the relationship between Facebook marketing and its impact on brand loyalty. The study was conducted in Islamabad at two universities including Bahria University Islamabad Campus ...

This research discusses that impact of messaging strategy for friendly environment and the impact of social media. This paper aims to examine how different levels of message appeals, message sources and social norms influence ...

This study investigates the impact of societal concerns and financial concerns on social media behavior with moderating role of perceived value of social media in Pakistan. This study has used societal concerns and financial ...

In addition to the development of FinTech, different scholars have studied that how information technology is integrated to various financial services with an aim over the extended practices for integration. Adoption some ...

Purpose of this study is to identify the impact of social media and traditional media on customer decision making among Higher education sector. For this purpose two independent variable are identified that are social media ...

The aim of this research is to find out the impact of value expression on the purchase intension of counterfeit products with moderating psychographic factors. The research has been conducted by taking data from various ...

This research discusses the Impact of Real Estate pricing strategy on consumer behaviour & purchase intention. A study on Real estate sector of Islamabad. The major emphasis of conducting this research was to know how ...

This research work is focused mainly on identifying the effects of online advertisement on consumer buying behavior with mediating effect of consumer attitude within the cities of Islamabad and Rawalpindi. In this study, ...

This study investigates the impact of service quality on customer loyalty with mediating effect of customer satisfaction in clothing industry of Pakistan. This study has considered service quality as independent variable. ...

This paper investigates the impact of service quality and social on customer buying behavior in the FMCG industry of Pakistan. In this paper, the model that have been is on the basis on service quality and social media ...