The purpose of this project is to develop a comprehensive strategy that will enable the brand to successfully enter and establish a presence in the market. The project will involve conducting market research to understand ...

Sustainability is becoming one of the greatest significant challenges for the beverage industry in recent decades. Many manufacturers have applied environmental, social, or economic features of sustainability at various ...

Multinational companies have made a place in Pakistan’s Oil and Lubricants Industry and are more trending nowadays. People are becoming more conscious about the reputation of any brand and for this reason; competition is ...

Due to continuous advancement and development in the fields of science and technology, the social media landscape has changed altogether. New modes of marketing have been introduced out of which one is influencer marketing. ...

There are lots of Fintech’s that have started their operations in Pakistan which has made the market competitive, and more are expected to enter the market. Fintech is one of the most rapid growing industries with innovative ...

Small businesses now have a greater need than ever to market themselves on social media, especially in emerging markets like Pakistan. The impact of social media marketing on the long-term success of small businesses in ...

The automobile industry has been successful in incorporating technology and innovation. This industry is considered a great contributor to the country’s gross domestic product. The production of cars has been increasing ...

This study aimed to identify the impact that mass media has on awareness, attitude, and behavior of general public during COVID-19 pandemic in Pakistan. Present research has used mass mediaas independent variable. On the ...

This study investigates the impact of Post COVID-9 Social media marketing activities like trendiness, active presence, and eWOM (electronic word of mouth) on the customer-brand relationship with the mediating effect of ...

By utilizing the theory of equity, the main purpose of this research to observe the role of misbehavior of patients in influencing the service performance of healthcare staff members by identifying the impact of mediator ...