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MBA (Marketing) BUIC: Recent submissions

Now showing items 101-120 of 298

Elevating Retail Banking Service of Askari Bank Limited

Muhammad Saad, 01-221212-023 (Business Studies BU E8-IC, 2022)

Askari Bank Limited is a private commercial and retail bank which is owned by Fauji Foundation Group. AKBL was incorporated in Pakistan on October 9, 1991, as a public limited company. It commenced operations on April 1, ...
Expansion of Services to Global Market, Case Based on Optical Online Brand

Ahmer Waqar, 01-321212-002 (Business Studies BU E8-IC, 2022)

The purpose of this project is to develop a comprehensive strategy that will enable the brand to successfully enter and establish a presence in the market. The project will involve conducting market research to understand ...
Analyzing the Impact of Service Quality on Brand Loyalty in Pakistan Airline Industry

Shumaila Islam, 01-222211-014 (Business Studies BU E8-IC, 2022)

With ever-growing competition in airline industry, a common goal for firms is to achieve customer satisfaction and ensure brand loyalty. The importance of service quality and customer satisfaction magnifies when companies ...
Investigating the Behavior of Consumers’ Towards Sustainable Products in Beverages Industry

Iram Dilnasheen, 01-322211-008 (Business Studies BU E8-IC, 2022)

Sustainability is becoming one of the greatest significant challenges for the beverage industry in recent decades. Many manufacturers have applied environmental, social, or economic features of sustainability at various ...
Green Marketing Approaches and Their Impact on Green Purchase Intention: Mediating Role of Consumer Behavior towards Environment

Hadiqa Ali, 01-322211-019 (Business Studies BU E8-IC, 2022)

Today's customers view companies as much more than simply revenue generators; they regard them as organizations that care about the welfare of their societies. Therefore, companies have prioritized sustainability through ...
The Influence of Examining the Impact of Negative Brand Perception on Consumer Purchase Intention for Hascol Petroleum Company: A Post Scandal Analysis

Waqar Ahmed Khan, 01-321-211-024 (Business Studies BU E8-IC, 2022)

Multinational companies have made a place in Pakistan’s Oil and Lubricants Industry and are more trending nowadays. People are becoming more conscious about the reputation of any brand and for this reason; competition is ...
The Impact of Quality Concerns and Consumer Trust on Consumer Purchase Intentions in Social Media Platforms among the Youth of Pakistan

Muhammad Talha, 01-321212-038 (Business Studies BU E8-IC, 2022)

This research study aims to explain customer perceptions of quality concerns and consumer trust in consumer purchase intentions on social media platforms among Pakistani youth. This research may contribute from theoretical, ...
Influencers Marketing Impact on Consumer Buying Behavior

Arfa Siddiq, 01-322211-016 (Business Studies BU E8-IC, 2022)

Due to continuous advancement and development in the fields of science and technology, the social media landscape has changed altogether. New modes of marketing have been introduced out of which one is influencer marketing. ...
Service Quality Provided By Airline Industry and Its Impact on Customer Satisfaction

Atif Ali Khan, 01-321212-009 (Business Studies BU E8-IC, 2022)

Customer satisfaction has grown to be a very important and expensive element for firms. Retaining customers has become much more difficult as a result of greater rivalry and increased consumer choice, particularly in the ...
Effect of Relationship Marketing (RM) on Customer Loyalty in Fintech Companies in Pakistan

Asim Mubashir, 01-321212-008 (Business Studies BU E8-IC, 2022)

There are lots of Fintech’s that have started their operations in Pakistan which has made the market competitive, and more are expected to enter the market. Fintech is one of the most rapid growing industries with innovative ...
The Impact of Covid 19 on Consumer’s Online Buying Behavior towards Apparel Brands

Um e Kulsoom, 01-221212-032 (Business Studies BU E8-IC, 2022)

The novel corona virus (COVID-19) gained pandemic status in 2020 and created a profound and severe impact on the global economy. The corona virus (COVID-19) pandemic has already heavily influenced the way we live. As ...
Consumer’s Purchase Intentions Towards Imported Vehicles in Pakistan

Usman Ahmad, 01-322211-017 (Business Studies BU E8-IC, 2022)

The automobile industry has been successful in incorporating technology and innovation. This industry is considered a great contributor to the country’s gross domestic product. The production of cars has been increasing ...
The Effect of Influencer Vs Celebrity Marketing On Consumer Purchase Intention of Pakistan: Product Endorser Fit as a Moderator

Misbah Riaz Qureshi, 01-321212-030 (Business Studies BU E8-IC, 2022)

This study aims to investigate the effect of influencer and celebrity marketing on consumer purchase intention in Pakistan, with product endorser fit as a moderator and credibility as a mediator, respectively. The use of ...
Impact of Mass Media on Awareness, Attitude and Behavior of Public During Covid-19 Pandemic in Pakistan

Abdur Raffay Zaheer, 01-321212-001 (Business Studies BU E8-IC, 2022)

This study aimed to identify the impact that mass media has on awareness, attitude, and behavior of general public during COVID-19 pandemic in Pakistan. Present research has used mass mediaas independent variable. On the ...
Role of Social Media and Green Marketing Towards Purchase Behavior of Green Fashion Brands Among Millennials in Pakistan

Zuhair Azhar, 01-221212-039 (Business Studies BU E8-IC, 2022)

The research Role of Social Media and Green Marketing towards Purchase Behavior of Green Fashion brands among Millennials in Pakistan, aims to examine how green purchase intention affects green purchase behavior. The study ...
Impact of Post Covid-19 Social Media Marketing Activities on Customer-Brand relationship with Mediating Role of E-Brand Experience. A Case of Twin Cities of Pakistan.

Shanza Noreen, 01-222211-010 (Business Studies BU E8-IC, 2022)

This study investigates the impact of Post COVID-9 Social media marketing activities like trendiness, active presence, and eWOM (electronic word of mouth) on the customer-brand relationship with the mediating effect of ...
The Impact of Social Media Marketing on Customer Purchase Intention with Moderating Role of Gender: A case of Twin Cities of Pakistan

Tehreem Fatima, 01-321212-054 (Business Studies BU E8-IC, 2022)

The purpose of the study is to find the “The Impact of Social Media Marketing on Customers Purchase Intention with Moderating Role of Gender”. Thusly, this part on strategy is given to see design, research purpose, ...
Impact of Social Media at Work-place on Employee’s Performance with Moderating role of Employee Stress, in Telecom sector of Pakistan

Mehrin Jannat, 01-221212-016 (Business Studies BU E8-IC, 2022)

Current research work is done by aiming at investigating all negative consequences of using different tools and software which are related to the usage of social media at work on the performance of employees in the context ...
The Effect of Talent Engagement on Job Satisfaction in It Industry of Twin Cities of Pakistan: The Mediating Mechanism of Affective Commitment

Bahjat Noor, 01-321212-010 (Business Studies BU E8-IC, 2022)

The study focuses on the direct relationship of job satisfaction indirect association through affective commitment. Top management and HR practitioners can recognize the importance of retention in Information Technology ...
Impact of Green Recruitment on Voluntary Workplace Green Behavior through Mediating Role of Green Supporting Climate in an Educational Sector of Pakistan

Kaiynat Mughal, 01-221212-012 (Business Studies BU E8-IC, 2022)

The role of green recruitment on voluntary workplace green behavior context has received insufficient empirical and theoretical attention. The focus of this study is to examine the impact of green recruitment on voluntary ...

Now showing items 101-120 of 298

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