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Browsing MBA (Marketing) BUIC by Title
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Hira Nadeem Dar, 01-120162-017
(Business Studies BUIC, 2019)
The study aims to discover the relationship between advancement in technology, specifically 5G technology and marketing. It also intends to identify the strength and nature of relationship between these two variables and ...
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Nadra Ramzan, 01-222221-023
(Business Studies, 2023)
AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...
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Muhammad Abdullah Asif, 01-321231-023
(Business Studies, 2024)
In this consistently developing competitive higher educational outlook, understanding the affect of general customer service quality on students' fulfillment and reliability is the key to standout in the sector. Measuring ...
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Ayesha Tufail, 01-221222-034
(Business Studies, 2024)
Impulsive online shopping is an essential element that provides significant advantages to online advertisers and retailers. Individualisation ought to be the guiding principle behind all social media advertising and marketing ...
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Saif Ullah, 01-322222-027
(Business Studies, 2024)
The primary objective of this study was to explore the role of AI tools on consumer purchase intentions, through the mediating effect of consumer engagement. This investigation delved into how different AI functionalities, ...
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Shumaila Islam, 01-222211-014
(Business Studies BU E8-IC, 2022)
With ever-growing competition in airline industry, a common goal for firms is to achieve customer satisfaction and ensure brand loyalty. The importance of service quality and customer satisfaction magnifies when companies ...
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Bilal Arshad, 01-322182-004
(Business Studies BUIC, 2020)
This study is focused mainly on investigating the impact of social media advertisement on consumer dining experience with moderating effect of consumer affective commitment in restaurant sector of Islamabad. This study has ...
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Fatima Javaid, 01121182-011
(Business Studies BUIC, 2019)
Purpose: Brand marketing communications have vital role in marketing strategy and brand authenticity is considered vital part of strategy by many firms. This study examines the impact of brand marketing communication on ...
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Maham Aijaz, 01-321182-012
(Business Studies BUIC, 2019)
Purpose: This study has aimed of investigating the impact of fashion generated content on information quality, customer service, and visit intention., as fashion generated content has been considered as independent variable. ...
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Noukhaiz Aslam, 01-221191-019
(Business Studies BUIC, 2020)
Objectives: In this study, it is aimed to analyze antecedents of customer loyalty for the case of Nestle Pure Life water brand in Pakistan. Background: Nestle Pure Life water is one of the leading brands in beverage industry ...
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Habiba Qazi, 01-221231-016
(Business Studies, 2024)
The idea of employability in the financial business is unpredictably affected by individual characteristics, corporate practices, and external factors. The powerful idea of employability is inspected in this proposition, ...
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Zumla Shehzadi, 01-222222-015
(Business Studies, 2024)
This thesis investigates the role of color in packaging, marketing, and branding within the Pakistani market. The aim is to explore how different colors influence consumer behavior, brand perception, and purchasing decisions. ...
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Hamza Qasim, 01-121192-004
(Business Studies BUIC, 2020)
The major purpose of this study is to assess the Consumer Loyalty in Banking Sector of Pakistan. Furthermore, to get an idea that which variables and processes are more important for the banking sector of Pakistan. For ...
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Umair Rehman, 01-221211-021
(Business Studies BU E8-IC, 2022)
As consumers increasingly talk about brands online, brand marketers have turned to online platforms i.e., Instagram, a popular tool for interacting with customers and creating brand communities. Prior research has looked ...
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Sana Bashir, 01-221221-026
(Business Studies, 2023)
In contemporary times, social media has emerged as the predominant mode of operation. Social media applications have enabled remarkable expansion in human interaction in contemporary times, building upon the groundwork of ...
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Mohammad Ismail, 01-321192-017
(Business Studies BUIC, 2020)
The digitalization for everything has aroused a question about non-profit organizations. Up to a time there was no concept about the branding of non-profitorganizations, because branding was considered to be conducted by ...
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Jaweria Noureen, 01-221212-011
(Business Studies BU E8-IC, 2022)
The study Building Digital Resilience Among Consumers – A Case of Pakistan’s Food Sector aims to explore the factors that could help organizations to create resilience among their target segments on digital mediums. The ...
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Muzammal Abbas, 01-322222-021
(Business Studies, 2024)
This research investigates the intricate interplay between digital security measures, customer perceptions of security risks, and the development of effective marketing campaigns within the digital banking sector in Islamabad ...
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Sh. Aamir Masood, 01-322222-030
(Business Studies, 2024)
The primary purpose of this research is to thoroughly investigate whether social media influencers can significantly affect consumer purchase intentions, employing a sophisticated moderated mediation model that incorporates ...
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Syed Haider Raza, 01-322192-006
(Management Studies BU E8-IC, 2021)
Purpose of this study is to identify the impact of social media and traditional media on customer decision making among Higher education sector. For this purpose two independent variable are identified that are social media ...