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Browsing MBA (Marketing) BUIC by Title
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Hira Nadeem Dar, 01-120162-017
(Business Studies BUIC, 2019)
The study aims to discover the relationship between advancement in technology, specifically 5G technology and marketing. It also intends to identify the strength and nature of relationship between these two variables and ...
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Nadra Ramzan, 01-222221-023
(Business Studies, 2023)
AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...
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Shumaila Islam, 01-222211-014
(Business Studies BU E8-IC, 2022)
With ever-growing competition in airline industry, a common goal for firms is to achieve customer satisfaction and ensure brand loyalty. The importance of service quality and customer satisfaction magnifies when companies ...
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Bilal Arshad, 01-322182-004
(Business Studies BUIC, 2020)
This study is focused mainly on investigating the impact of social media advertisement on consumer dining experience with moderating effect of consumer affective commitment in restaurant sector of Islamabad. This study has ...
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Fatima Javaid, 01121182-011
(Business Studies BUIC, 2019)
Purpose: Brand marketing communications have vital role in marketing strategy and brand authenticity is considered vital part of strategy by many firms. This study examines the impact of brand marketing communication on ...
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Maham Aijaz, 01-321182-012
(Business Studies BUIC, 2019)
Purpose: This study has aimed of investigating the impact of fashion generated content on information quality, customer service, and visit intention., as fashion generated content has been considered as independent variable. ...
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Noukhaiz Aslam, 01-221191-019
(Business Studies BUIC, 2020)
Objectives: In this study, it is aimed to analyze antecedents of customer loyalty for the case of Nestle Pure Life water brand in Pakistan. Background: Nestle Pure Life water is one of the leading brands in beverage industry ...
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Hamza Qasim, 01-121192-004
(Business Studies BUIC, 2020)
The major purpose of this study is to assess the Consumer Loyalty in Banking Sector of Pakistan. Furthermore, to get an idea that which variables and processes are more important for the banking sector of Pakistan. For ...
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Umair Rehman, 01-221211-021
(Business Studies BU E8-IC, 2022)
As consumers increasingly talk about brands online, brand marketers have turned to online platforms i.e., Instagram, a popular tool for interacting with customers and creating brand communities. Prior research has looked ...
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Sana Bashir, 01-221221-026
(Business Studies, 2023)
In contemporary times, social media has emerged as the predominant mode of operation. Social media applications have enabled remarkable expansion in human interaction in contemporary times, building upon the groundwork of ...
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Mohammad Ismail, 01-321192-017
(Business Studies BUIC, 2020)
The digitalization for everything has aroused a question about non-profit organizations. Up to a time there was no concept about the branding of non-profitorganizations, because branding was considered to be conducted by ...
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Jaweria Noureen, 01-221212-011
(Business Studies BU E8-IC, 2022)
The study Building Digital Resilience Among Consumers – A Case of Pakistan’s Food Sector aims to explore the factors that could help organizations to create resilience among their target segments on digital mediums. The ...
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Syed Haider Raza, 01-322192-006
(Management Studies BU E8-IC, 2021)
Purpose of this study is to identify the impact of social media and traditional media on customer decision making among Higher education sector. For this purpose two independent variable are identified that are social media ...
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Usman Ahmad, 01-322211-017
(Business Studies BU E8-IC, 2022)
The automobile industry has been successful in incorporating technology and innovation. This industry is considered a great contributor to the country’s gross domestic product. The production of cars has been increasing ...
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Shahzaib Minhas, 01-121192-012
(Business Studies BUIC, 2020)
The major purpose of this study is to identify the customer exposure towards brand loyalty in restaurant sector of Pakistan. Furthermore, to get an idea that which variables and processes are more important for the cement ...
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Syed Ahsan Mushtaq, 01 322221 011
(Business Studies, 2023)
E-loyalty, a word derived from the broader notion of customer loyalty, is the persistent commitment of customers to a particular digital service provider or online platform. It gauges the degree to which customers are ...
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M Hassan Niaz, 01-321192-022
(Business Studies BUIC, 2020)
Purpose The purpose of this paper is to highlight and explain how the use of different variables (five variables discussed in this thesis report) is impacting the customers buying behaviour. Aim is to explore whether the ...
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Muhammad Asif, 01-222192-011
(Business Studies BUIC, 2021)
The study has aimed to examine the factor affecting trust inclination among ecommerce consumers that leading towards purchase intention. These factors are information quality, information usefulness, perceived risk, argument ...
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Fahad Ahmed, 01-222192-004
(Business Studies BUIC, 2021)
over 60% of the population of Pakistan lives in the rural areas which are more than the total population of UK and Canada combined. While 82% of urban online users made a purchase through one of the £-commerce platforms, ...
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Ch Arsalan Arshad, 01-221211-019
(Business Studies BU E8-IC, 2022)
The purpose of this study is to assess electronic service quality (E-SQ) and its quality attributes in Pakistani e-commerce using a scale adopted from Khan et al., (2020). Moreover, the study also establishes a relationship ...