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Browsing MBA (Marketing) BUIC by Subject "Advertisement"
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Musa Khalid, 01-321201-040
(Business Studies BUIC, 2021)
This study has focused mainly on identifying the impact of advertisement, brand extension, brand image and after sales service on the purchase intention in the paint industry of Pakistan. In this study advertisement, brand ...
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Rimsha Zulfiqar, 01-321202-016
(Business Studies BUIC, 2021)
This study investigates the impact of misleading/false advertisement on consumer behavior in real estate industry of Pakistan. This study has used misleading/false advertisement as an independent variable. Word of mouth ...