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Browsing MBA (Marketing) BUIC by Issue Date
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M Usama Malik, 01-221162-036
(Bahria University Islamabad Campus, 2017)
Brand personality is very important for any organization. As it is the perception of the customers about a brand. Companies spend a lot of money to know about their brand personalities. As if they have a keen knowledge of ...
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Ali Hassan, 01-120151-045; Hasan Mehmood, 01-120151-007
(Bahria University Islamabad Campus, 2018)
This paper revolves around developing a viable expansion strategy to turn Aqua Fun Resort, an amusement park, into a more profitable business. Based on research there is a great window of opportunity in Pakistan for 360 ...
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Aroosa Shams, 01-222162-060
(Bahria University Islamabad Campus, 2018)
The aim of this article is to investigate the relationship of increasingly deceptive advertising with big undelivered claims and large slack-fill packaging with purchase ·intention of the consumer. Marketers are trying ...
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Samreen Anwar, 01-322181-016
(Business Studies BU E8-IC, 2019)
In addition to the development of FinTech, different scholars have studied that how information technology is integrated to various financial services with an aim over the extended practices for integration. Adoption some ...
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Aleena Zahid, 01-121191-018
(Business Studies BU E8-IC, 2019)
This research was designed in order to study the impact of four facets of Motivation i.e. Information, Personal Identity, Brand Love, and Empowerment on Consumer Consumption Activities. We projected that the Information, ...
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Ahsan Mahmood, 01-322181-020
(Business Studies BUIC, 2019)
In past few years industries are getting aware of the importance of effective supply chain management and it is becoming an important factor for the success of business. Supply chains exist in both industries whether you ...
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Muhammad Ali, 01-121182-025
(Business Studies BUIC, 2019)
The research paper is to identify the outcome that an online service failure has on offline customer loyalty in the restaurant landscape of Pakistan. The focus of the study will be on online customer failure but research ...
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Hamza Ali, 01-121182-012
(Business Studies BUIC, 2019)
This study has focused mainly on identifying the impact of physical environment on customers’ purchase intention in retailing sector of Pakistan. This study has considered shelving, parking facility, and store atmospherics ...
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Maheen Khattak, 01-121182-046
(Business Studies BUIC, 2019)
The following research discusses the impact of negative publicity on the hospital industry of Islamabad in the context of how consumers attitudes, image of the hospital and their intention to further remain as clients of ...
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Rida Zahid, 01-321182-017
(Business Studies BUIC, 2019)
Purpose – The purpose of the study is to understand the relationship between the six factors causing perceived risk and their relation to online purchase intention. The six variables are financial, product, time, psychological, ...
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Malik Faizan Hameed, 01-222181-007
(Business Studies BUIC, 2019)
The objective of this research is to analyze the effects of guerrilla marketing strategies through advertising through which the perceived effects are determined on the generation Y and to examine the effects on generating ...
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Haris Zaboor Awan, 01-321182-037
(Business Studies BUIC, 2019)
This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. ...
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Sayab Akbar, 01-120162-027
(Business Studies BUIC, 2019)
This research discusses the Impact of corporate social responsibility associations on consumer’s brand attitude along with brand awareness, and customer satisfaction. The major emphasis of conducting this research was to ...
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Fatima Javaid, 01121182-011
(Business Studies BUIC, 2019)
Purpose: Brand marketing communications have vital role in marketing strategy and brand authenticity is considered vital part of strategy by many firms. This study examines the impact of brand marketing communication on ...
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Ahmed Mussadiq Tariq, 01-322181-003
(Business Studies BUIC, 2019)
This study has aimed of investigating the factors influencing service quality in diagnostic labs in healthcare sector of twin cities of Pakistan. Meanwhile, this study has considered physician competency, physician motivation ...
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Muhammad Adeel, 01-222181-010
(Business Studies BUIC, 2019)
Now a day’s many business firms are utilizing social media advertisement as a powerful instrument to place their product in customer minds. Mobile phone companies invest heavily in social media advertising campaigns. These ...
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Shaista Rabbani, 01-321182-021
(Business Studies BUIC, 2019)
This study attempts to create a general awareness for specific promotional techniques using multi senses which are sound and vision and how it impacts customer experience in upscale eateries of Islamabad. Sensory marketing ...
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Usman Ahmed, 01-222181-021
(Business Studies BUIC, 2019)
As the usage of social media platforms is increasing significantly small start ups in Pakistan are using social media marketing as the main marketing tool to increase their brand awareness also having the importance of ...
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Yusra Batool, 01-221191-034
(Business Studies BUIC, 2019)
The objective of this research discusses the Impact of social media marketing on consumer’s brand trust and loyalty: An empirical approach towards the clothing industry The major emphasis of conducting this research was ...
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Aqsa Tariq, 01-321182-039
(Business Studies BUIC, 2019)
The main purpose of this study is to determine the effect of hedonic and utilitarian values on urge to buy impulsively with the mediation of browsing in the online cosmetic industry of Pakistan. The study has used quantitative ...