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Browsing MBA (Marketing) BUIC by Issue Date
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Ahsan Mahmood, 01-322181-020
(Business Studies BUIC, 2019)
In past few years industries are getting aware of the importance of effective supply chain management and it is becoming an important factor for the success of business. Supply chains exist in both industries whether you ...
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Muhammad Ali, 01-121182-025
(Business Studies BUIC, 2019)
The research paper is to identify the outcome that an online service failure has on offline customer loyalty in the restaurant landscape of Pakistan. The focus of the study will be on online customer failure but research ...
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Hamza Ali, 01-121182-012
(Business Studies BUIC, 2019)
This study has focused mainly on identifying the impact of physical environment on customers’ purchase intention in retailing sector of Pakistan. This study has considered shelving, parking facility, and store atmospherics ...
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Maheen Khattak, 01-121182-046
(Business Studies BUIC, 2019)
The following research discusses the impact of negative publicity on the hospital industry of Islamabad in the context of how consumers attitudes, image of the hospital and their intention to further remain as clients of ...
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Rida Zahid, 01-321182-017
(Business Studies BUIC, 2019)
Purpose – The purpose of the study is to understand the relationship between the six factors causing perceived risk and their relation to online purchase intention. The six variables are financial, product, time, psychological, ...
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Malik Faizan Hameed, 01-222181-007
(Business Studies BUIC, 2019)
The objective of this research is to analyze the effects of guerrilla marketing strategies through advertising through which the perceived effects are determined on the generation Y and to examine the effects on generating ...
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Haris Zaboor Awan, 01-321182-037
(Business Studies BUIC, 2019)
This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. ...
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Sayab Akbar, 01-120162-027
(Business Studies BUIC, 2019)
This research discusses the Impact of corporate social responsibility associations on consumer’s brand attitude along with brand awareness, and customer satisfaction. The major emphasis of conducting this research was to ...
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Fatima Javaid, 01121182-011
(Business Studies BUIC, 2019)
Purpose: Brand marketing communications have vital role in marketing strategy and brand authenticity is considered vital part of strategy by many firms. This study examines the impact of brand marketing communication on ...
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Ahmed Mussadiq Tariq, 01-322181-003
(Business Studies BUIC, 2019)
This study has aimed of investigating the factors influencing service quality in diagnostic labs in healthcare sector of twin cities of Pakistan. Meanwhile, this study has considered physician competency, physician motivation ...
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Muhammad Adeel, 01-222181-010
(Business Studies BUIC, 2019)
Now a day’s many business firms are utilizing social media advertisement as a powerful instrument to place their product in customer minds. Mobile phone companies invest heavily in social media advertising campaigns. These ...
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Shaista Rabbani, 01-321182-021
(Business Studies BUIC, 2019)
This study attempts to create a general awareness for specific promotional techniques using multi senses which are sound and vision and how it impacts customer experience in upscale eateries of Islamabad. Sensory marketing ...
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Usman Ahmed, 01-222181-021
(Business Studies BUIC, 2019)
As the usage of social media platforms is increasing significantly small start ups in Pakistan are using social media marketing as the main marketing tool to increase their brand awareness also having the importance of ...
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Yusra Batool, 01-221191-034
(Business Studies BUIC, 2019)
The objective of this research discusses the Impact of social media marketing on consumer’s brand trust and loyalty: An empirical approach towards the clothing industry The major emphasis of conducting this research was ...
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Musa Ahmad, 01-322181-012
(Business Studies BUIC, 2019)
This study has focused mainly on identifying the effect of emotional support, informational support, and digital support on continuous purchase intention in smartphone industry of Pakistan. This study has considered emotional ...
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Aqsa Tariq, 01-321182-039
(Business Studies BUIC, 2019)
The main purpose of this study is to determine the effect of hedonic and utilitarian values on urge to buy impulsively with the mediation of browsing in the online cosmetic industry of Pakistan. The study has used quantitative ...
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Usman Jawed, 01-222162-074
(Business Studies BUIC, 2019)
This study is based on finding the effect of the digital marketing on the sales and competitive advantage in case of pharmaceutical sector of Pakistan. the term digital marketing indicates the promotion of product and ...
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Aqsa Nawaz, 01-221182-004
(Business Studies BUIC, 2019)
The purpose of this study is to examine the relationship between belief factors, consumers’ attitude, and consumers’ behavioral intention toward social media advertising in green marketing scenario of skin care industry. ...
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Syed Shehzad Ali Shah, 01-121182-036
(Management Studies BUIC, 2019)
This study is focused mainly on identifying the impact of brand awareness and e-word of mouth on customer perceptions and buying attitudes. This study has used brand awareness and e-word of mouth as independent variables. ...
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Ali Ahmad, 01-221182-039
(Business Studies BUIC, 2019)
The aim of this study is to determine customer preferences towards different strategies of Digital Marketing used to promote sale growth and customer loyalty of users of Zameen.com. Digital Marketing tools give broad range ...