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Browsing MBA (Marketing) BUIC by Author "Zuhair Azhar, 01-221212-039"
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Zuhair Azhar, 01-221212-039
(Business Studies BU E8-IC, 2022)
The research Role of Social Media and Green Marketing towards Purchase Behavior of Green Fashion brands among Millennials in Pakistan, aims to examine how green purchase intention affects green purchase behavior. The study ...