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Browsing MBA (Marketing) BUIC by Author "Zeruck Mustafa Khan, 01-321201-032"
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Zeruck Mustafa Khan, 01-321201-032
(Business Studies BUIC, 2021)
This t~1esis is ~ detailed analysis of the overall impact of e-commerce on consumer purchase ~nte~1tio~ and brand Image with a moderatmg role of gender. Whether gender roles have an fluence on the mclmatlon to purchase. ...