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Browsing MBA (Marketing) BUIC by Author "Syed Kazim Raza, 01-220172-039"
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Syed Kazim Raza, 01-220172-039
(Business Studies BUIC, 2020)
This research study is based on micro-influencers and how they impact consumer decision making for a particular product purchase decision. For the purpose of research on this study, attention has been given to an Instagram ...