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Browsing MBA (Marketing) BUIC by Author "Syed Ali Haider, 01-321202-018"
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Syed Ali Haider, 01-321202-018
(Business Studies BUIC, 2021)
Several factors exist that impact impulsive shopping in marketing literature such as situational stimuli, consumer, product and store features. Due to huge development of electronic trade and advancement in IT, online ...