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Browsing MBA (Marketing) BUIC by Author "Syed Ahsan Mushtaq, 01 322221 011"
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Syed Ahsan Mushtaq, 01 322221 011
(Business Studies, 2023)
E-loyalty, a word derived from the broader notion of customer loyalty, is the persistent commitment of customers to a particular digital service provider or online platform. It gauges the degree to which customers are ...