Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (Marketing) BUIC by Author "Summiya Nasir, 01-121192-013"
-
Summiya Nasir, 01-121192-013
(Business Studies BUIC, 2021)
The purpose of this study is to determine the effect of relationship marketing factors (trust , communication and conflict handing) on customer loyalty in banking sector of Pakistan. To understand the effect of these ...