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Browsing MBA (Marketing) BUIC by Author "Sohail Sadiq, 01-220172-022"
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Sohail Sadiq, 01-220172-022
(Business Studies BUIC, 2020)
This study examines impact of Social media that is YouTube-based consumer-generated content (CGC) shape consumers’ CGC adoption and subsequently the purchase intention which is broadly stated as buying behavior of the ...