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Browsing MBA (Marketing) BUIC by Author "Shanza Noreen, 01-222211-010"
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Shanza Noreen, 01-222211-010
(Business Studies BU E8-IC, 2022)
This study investigates the impact of Post COVID-9 Social media marketing activities like trendiness, active presence, and eWOM (electronic word of mouth) on the customer-brand relationship with the mediating effect of ...