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Browsing MBA (Marketing) BUIC by Author "Shaista Rabbani, 01-321182-021"
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Shaista Rabbani, 01-321182-021
(Business Studies BUIC, 2019)
This study attempts to create a general awareness for specific promotional techniques using multi senses which are sound and vision and how it impacts customer experience in upscale eateries of Islamabad. Sensory marketing ...