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Browsing MBA (Marketing) BUIC by Author "Shahzada Muhammad Shamszeb, 01-322201-014"
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Shahzada Muhammad Shamszeb, 01-322201-014
(Management Studies BU E8-IC, 2021)
The aim of this research is to find out the impact of value expression on the purchase intension of counterfeit products with moderating psychographic factors. The research has been conducted by taking data from various ...