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Browsing MBA (Marketing) BUIC by Author "Shahnawaz Karamat, 01-221192-020"
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Shahnawaz Karamat, 01-221192-020
(Business Studies BUIC, 2020)
This study aims to address the behavior of fast food industry customers towards the social media marketing content and platforms. This study explore the effects of social media marketing of fast food chains on customer ...