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Browsing MBA (Marketing) BUIC by Author "Sangeen Khan, 01-221191-024"
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Sangeen Khan, 01-221191-024
(Business Studies BUIC, 2020)
This study investigates the influence of negative emotion on negative WOM. A quantitative research method is used in this study. The sample consists of 170 consumers of fashion/clothing brand in Rawalpindi and Islamabad. ...