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Browsing MBA (Marketing) BUIC by Author "Sana Mehmood, 01-321211-032"
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Sana Mehmood, 01-321211-032
(Business Studies BU E8-IC, 2022)
This study attempts to understand the impact of social media usage on brand consciousness. The sample selected for the study includes Gen Y (individuals falling within the age bracket of 25-40 years). A quantitative survey ...