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Browsing MBA (Marketing) BUIC by Author "Rimsha Zulfiqar, 01-321202-016"
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Rimsha Zulfiqar, 01-321202-016
(Business Studies BUIC, 2021)
This study investigates the impact of misleading/false advertisement on consumer behavior in real estate industry of Pakistan. This study has used misleading/false advertisement as an independent variable. Word of mouth ...