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Browsing MBA (Marketing) BUIC by Author "Rida Hafeez, 01-121182-045"
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Rida Hafeez, 01-121182-045
(Business Studies BUIC, 2019)
This research was carried out in order to examine the impact of four dimension of Electronic Word of Mouth (EWOM) i.e. Information Quality, Information Credibility, Information Usefulness, and Information Adoption on ...