Browsing MBA (Marketing) BUIC by Author "Noukhaiz Aslam, 01-221191-019"

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Browsing MBA (Marketing) BUIC by Author "Noukhaiz Aslam, 01-221191-019"

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  • Antecedents of Customer Loyalty for the case of Nestle Waters in Pakistan 
    Noukhaiz Aslam, 01-221191-019 (Business Studies BUIC, 2020)
    Objectives: In this study, it is aimed to analyze antecedents of customer loyalty for the case of Nestle Pure Life water brand in Pakistan. Background: Nestle Pure Life water is one of the leading brands in beverage industry ...

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