Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (Marketing) BUIC by Author "Musa Khalid, 01-321201-040"
-
Musa Khalid, 01-321201-040
(Business Studies BUIC, 2021)
This study has focused mainly on identifying the impact of advertisement, brand extension, brand image and after sales service on the purchase intention in the paint industry of Pakistan. In this study advertisement, brand ...