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Browsing MBA (Marketing) BUIC by Author "Musa Ahmad, 01-322181-012"
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Musa Ahmad, 01-322181-012
(Business Studies BUIC, 2019)
This study has focused mainly on identifying the effect of emotional support, informational support, and digital support on continuous purchase intention in smartphone industry of Pakistan. This study has considered emotional ...
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Musa Ahmad, 01-322181-012
(Business Studies BUIC, 2019)
This study has focused mainly on identifying the effect of emotional support, informational support, and digital support on continuous purchase intention in smartphone industry of Pakistan. This study has considered emotional ...