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Browsing MBA (Marketing) BUIC by Author "Muhammad Yousaf Zeeshan Hanif, 01-321192-024"
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Muhammad Yousaf Zeeshan Hanif, 01-321192-024
(Business Studies BUIC, 2020)
This study investigates the relationship between brand image, trust, e-WOM and purchase intention in apparel sector of Pakistan. This study has considered brand imageas independent variable, trust as mediating variable, ...