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Browsing MBA (Marketing) BUIC by Author "Muhammad Hamza, 01-321211-012"
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Muhammad Hamza, 01-321211-012
(Business Studies BU E8-IC, 2022)
This study focused on examining the impact of Electronic Word of Mouth on Purchase Intention in case of renowned restaurants of Islamabad. Moderating role of brand image on the relationship between e-WOM and purchase ...