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Browsing MBA (Marketing) BUIC by Author "Muhammad Ansab Razzaq, 01-321192-019"
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Muhammad Ansab Razzaq, 01-321192-019
(Business Studies BUIC, 2020)
The purpose of this study is to evaluate the impact of CSR on brand image of beverage industry of Pakistan. The aim is to elaborate various aspects and dimensions of three variables i.e. customer satisfaction, brand equity ...