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Browsing MBA (Marketing) BUIC by Author "Moeez Nasir, 01-322191-026"
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Moeez Nasir, 01-322191-026
(Business Studies BUIC, 2020)
This study investigates the factors affecting brand loyalty in broadband industry of Pakistan. This study has considered trust, brand image, EWOM, service quality and customer satisfaction as independent variables. Whereas, ...