Browsing MBA (Marketing) BUIC by Author "Haris Zaboor Awan, 01-321182-037"

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Browsing MBA (Marketing) BUIC by Author "Haris Zaboor Awan, 01-321182-037"

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  • Eco-labeling and Consumer Buying Behavior: Evidence from Islamabad 
    Haris Zaboor Awan, 01-321182-037 (Business Studies BUIC, 2019)
    This study is conducted to examine the impact of eco-labeling on consumer buying behavior in Islamabad. Eco-labeling is measured with Credibility of Enviro1m1ental Quality, Design and Visibility and Information Clarity. ...

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