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Browsing MBA (Marketing) BUIC by Author "Ghulam Muhayu Din, 01-221202-044"
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Ghulam Muhayu Din, 01-221202-044
(Business Studies BU E8-IC, 2021)
This study investigates the impact of societal concerns and financial concerns on social media behavior with moderating role of perceived value of social media in Pakistan. This study has used societal concerns and financial ...