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Browsing MBA (Marketing) BUIC by Author "Abdul Samad, 01-220172-003"
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Abdul Samad, 01-220172-003
(Business Studies BUIC, 2021)
This paper investigates the impact of service quality and social on customer buying behavior in the FMCG industry of Pakistan. In this paper, the model that have been is on the basis on service quality and social media ...