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Browsing MBA (Marketing) BUIC by Author "Aamir Saeed, 01-221191-001"
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Aamir Saeed, 01-221191-001
(Business Studies BUIC, 2020)
To find the effect of Visual Merchandising on Impulse Buying Behaviour for retail stores in DHA, Islamabad. Visual Merchandising is a practice by which floors and items are arranged in a store to increase the sales. For ...