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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
MBA (Marketing) BUIC
Recent Submissions
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Muhammad Ahmed Khan, 01-3222212-015
(Business Studies, 2023)
The study focused on investigating the relationships between social media propaganda, consumer trust, perceived content credibility, and consumer buying behavior. Social media propaganda served as the independent variable. ...
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Usama Shahid, 01-322212-022
(Business Studies, 2023)
The purpose of this study is to know Emotional and Experiential Aspects of Video Game Consumption through a Multidimensional approach. This study will help us to know what Emotional and Experiential Aspects effects player’s ...
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Zain Babar, 01-321221-035
(Business Studies, 2023)
Purpose – The goal of this research is to determine whether service quality dimensions using HEDPERF scale results in student’s satisfaction and if student’s satisfaction leads service quality to student’s loyalty through ...
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Tazeem Nasreen, 01-322212-021
(Business Studies, 2023)
The research study has focuses on studying the factors affecting purchase decision of millennials in apparel sector of Pakistani twin cities. Brand image, perceived value, consumer citizenship, EWOM, and trust (representing ...
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Sana Bashir, 01-221221-026
(Business Studies, 2023)
In contemporary times, social media has emerged as the predominant mode of operation. Social media applications have enabled remarkable expansion in human interaction in contemporary times, building upon the groundwork of ...
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Nimra Shaheen, 01-321212-042
(Business Studies, 2023)
The executive summary outlines the project's essential findings and proposed actions aimed at improving the pricing strategy and standard operating procedure of Clary Business Machines. The primary objectives of this project ...
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Awais Ayub, 01-222202-002
(Business Studies, 2023)
The use of technology in our daily lives has become the most important part whether it is about shopping, selecting an appropriate clothing on an online brand, requesting a ride for the office or to follow the latest trend ...
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Salman Saeed, 01-221212-029
(Business Studies, 2023)
The primary objective of this study is to assess the impact of digital marketing tools on enhancing the performance of real estate businesses, with a focus on website solutions, social media marketing, and email marketing. ...
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Babar Jan Durrani, 01-220181-007
(Business Studies, 2023)
This thesis explores the impact of hyperinflation on consumer purchase intention in the auto industry, specifically focusing on the passenger car segment in Pakistan. Hyperinflation is a significant economic challenge faced ...
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Mian Muhammad Sajjad Haider, 01-322212-013
(Business Studies, 2023)
This study aimed to investigate the impact of consumption experience on customer engagement mediated by brand love and consumer involvement and value consciousness acting as moderators. Present research has used consumption ...
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Narfah Hassan, 01-221221-012
(Business Studies, 2023)
The use of social media influencers and brand endorsers has become a popular marketing strategy in recent years, but little is known about how these endorsements impact consumer purchasing behavior in Pakistan, Additionally, ...
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Sabeera Khaliq, 01-221221-016
(Business Studies, 2023)
The concept of green market has become increasingly popular. The increasing environmental awareness among consumers in recent years has led to a widespread adoption of green consumption practices. Today’s customers perceive ...
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Rijaa Abid Ansari, 01-321221-021
(Business Studies, 2023)
This research analyzes the dynamics of influencer marketing on social media and investigates how various social media platforms afford influencer-follower relations, credibility, and drive advertising effectiveness in ...
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Muhammad Aqib Javed, 01-322212-016
(Business Studies, 2023)
Purpose – In recent years short videos has emerged as a new marketing tool which have played phenomenal part in increasing customer awareness and inspiration. Therefore, it is important for marketers to understand the ...
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Malik Muhammad Tayyab, 01-322212-011
(Business Studies, 2023)
Pakistan has abundant natural attractions that remain largely untapped and underutilized in terms of tourism potential. Limited research has been conducted in Pakistan's tourism sector, highlighting the need for further ...
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Saad Imran, 01-321211-031
(Business Studies BU E8-IC, 2022)
This rising importance of social media influencers regarding the promotion of brands has been witnessed during the past decade. Social media influencers related to the travel sector, equip their followers with every necessary ...
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Fahhad Mustafa Abbasi, 01-322211-005
(Business Studies BU E8-IC, 2022)
With the rise of influencer marketing over the last two decades, social media influencers have emerges as a highly effective tool for mass promotion and advertising. It entails brands hiring social media celebrities to ...
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Laiba Shujat, 01-321212-024
(Business Studies BU E8-IC, 2022)
With the advancement in technology every day, usage of social media has also increased tremendously. Social sites now a days is not only about chatting with people, it has become a shopping platform as well. The pandemic ...
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Jaweria Noureen, 01-221212-011
(Business Studies BU E8-IC, 2022)
The study Building Digital Resilience Among Consumers – A Case of Pakistan’s Food Sector aims to explore the factors that could help organizations to create resilience among their target segments on digital mediums. The ...
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Bilal Paracha, 01-321212-012
(Business Studies BU E8-IC, 2022)
E-commerce is the talk of the town all around the world these days. With the continuous advancement of technology and the continuous threat of Covid-19, the adoption of E-commerce platforms in daily life is increasing day ...
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