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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
MBA (Marketing) BUIC
Recent Submissions
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Mirza Moin Baig, 01-321222-052
(Business Studies, 2023)
The major purpose of this study is to assess the Impact of critical factors that influence customer loyalty (a study of Pakistani commercial banks). Furthermore, to get an idea that which variables and processes are more ...
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Nadra Ramzan, 01-222221-023
(Business Studies, 2023)
AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...
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Syed Ahsan Mushtaq, 01 322221 011
(Business Studies, 2023)
E-loyalty, a word derived from the broader notion of customer loyalty, is the persistent commitment of customers to a particular digital service provider or online platform. It gauges the degree to which customers are ...
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Nabeel Ejaz, 01-221221-023
(Business Studies, 2023)
This research discusses the Impact of Real Estate pricing strategy and consumer behaviour on brand trust, a study on Real Estate sectors of Rawalpindi/Islamabad. The major emphasis of conducting this research was to assess ...
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Huda Abdus Salam, 01-321222-053
(Business Studies, 2023)
The influence of corporate social responsibility initiatives on customer retention in Pakistan's telecommunications business is examined in this qualitative study. By highlighting the importance of corporate social ...
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Abdullah Javaid, 01-321222-056
(Business Studies, 2023)
This study primarily examines the influence of Effective E-Commerce Marketing Strategies on the Growth of E-Commerce Businesses (SME’s). The research considers Search Engine Optimization, Social Media Marketing, and Email ...
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Hafsa Urooj, 01-321222-014
(Business Studies, 2023)
This research discusses the impact of digital platforms and customer knowledge on online entrepreneurship with the mediation of digital innovation. Digitalization is fundamentally changing both our society and business ...
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Mashal Rehman, 01-322221-009
(Business Studies, 2023)
This research investigates the intricate interplay between institutional quality, climate change, and employment as determinants of sustainable economic growth in developing countries. The study addresses a noticeable ...
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Sadia Amjad, 01-221222-039
(Business Studies, 2023)
This research investigates the relationship between brand credibility, consumer values, and purchase intentions in the cosmetic industry of Twin Cities, Pakistan, considering the distinctive cultural context of the market. ...
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Shaharyar Tariq, 01-221222-025
(Business Studies, 2023)
This research investigates the effect of Amazon’s shopping environment on consumer purchasing behavior through the utilization of the Analytical Hierarchy Process (AHP), and regression analysis. The review plans to ...
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Ayesha Anayat, 01-222221-007
(Business Studies, 2023)
Influencer marketing has gained a popularity in recent years in Pakistan and due to ever changing trends of Social Media, many individuals have started their career in Influencer Marketing. Brands marketing focus has shifted ...
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Ch. Osama Jamil, 01-221222-007
(Business Studies, 2023)
The rise in technology has induced significant shifts in the consumer behaviors in the Twin Cities of Pakistan mirroring global trends. This study examines the factors influencing online spending in this region. Building ...
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Syed Muhammad Sadiquain, 01-321222-044
(Business Studies, 2023)
Customers now have higher standards for freshly released items due to the cutthroat nature of the modern technology business and its quick growth. Wearable technology, and smartwatches in particular, are a rapidly growing ...
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Mujeeb Ullah Khan, 01-321222-067
(Business Studies, 2023)
The primary objective of this study was to evaluate the Impact of Service Quality on Brand Loyalty within Online Garments Platforms in Islamabad. It aimed to explore the influence of service quality dimensions on brand ...
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Ayishm Zia, 01-321222-010
(Business Studies, 2023)
As the digital age grows, influencer marketing has amassed a growing market around the world. Hence, it is necessary to understand how disclosure styles can be used by influencers to promote products and services. This ...
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Muhammad Asim Farooq, 01-321222-022
(Business Studies, 2023)
The purpose of the study is to establish similarities between impact of behavioral factors that encourage online buying of electronics (A study of twin cities market). The purpose of this study is to investigate the sub ...
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Muhammad Ahmed Khan, 01-3222212-015
(Business Studies, 2023)
The study focused on investigating the relationships between social media propaganda, consumer trust, perceived content credibility, and consumer buying behavior. Social media propaganda served as the independent variable. ...
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Usama Shahid, 01-322212-022
(Business Studies, 2023)
The purpose of this study is to know Emotional and Experiential Aspects of Video Game Consumption through a Multidimensional approach. This study will help us to know what Emotional and Experiential Aspects effects player’s ...
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Zain Babar, 01-321221-035
(Business Studies, 2023)
Purpose – The goal of this research is to determine whether service quality dimensions using HEDPERF scale results in student’s satisfaction and if student’s satisfaction leads service quality to student’s loyalty through ...
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Tazeem Nasreen, 01-322212-021
(Business Studies, 2023)
The research study has focuses on studying the factors affecting purchase decision of millennials in apparel sector of Pakistani twin cities. Brand image, perceived value, consumer citizenship, EWOM, and trust (representing ...
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