Impact of Green Supply Chain (GSCM) on Corporate Brand Image

Abstract

Corporate image is a significant structural source that support to creates, strengthens as well as sustains the competitive edge. The diverse extents have been recognized meant for corporate image in this study including Green Purchasing, Customer Cooperation, Eco Design, Internal Environment Management, and Investment Recovery. Green supply chain management performs to be an originator of corporate image excessively. This study inspects the relations among green supply chain management as well as corporate image. This study discovers the key effects of diverse extents of green supply chain management on corporate image. The empirical results of this study suggest that the Green Purchasing are positively correlated with corporate image by means of the estimation of 1.00, p <0.0 l which is delicate on the other hand optimistic as well as significantly huge besides this determines the correlation among green purchasing and corporate image can be prescribed as optimistic correlation. Furthermore, empirical results of this study suggest that the Customer Cooperation is categorically associated by means of corporate image, wherever the estimation of their relationship coefficient is 1.00, p < 0.01 which is similarly significant as well as together the variables are recognized with one another besides their relationship can be categorized as a 'frail solid Relationship'. Furthermore, the empirical results of this study suggest that the Eco-Design is distinctly associated by means of corporate image, wherever the estimation of their relationship coefficient is .215, p < 0.01 which is significant. Internal environmental management is also distinctly associated with corporate image, wherever the estimation of their correlation coefficient is .389, p < 0.01 which is significant. Investment recovery is distinctly associated by means of corporate image wherever the estimation of their 10 correlation coefficient is .395, p < 0.01 which is significant.309. The empirical results of the study demonstrate that; green supply chain management is a strong originator meant for inaugurating corporate image of the organization. The empirical results indicate that green supply chain management play significant roles in inaugurating as well as sustaining the corporate image. Furthermore, we determined that of the extents of green supply chain management, corporate image was more affected by Green Purchasing, Customer Cooperation, and Eco Design, Internal Environment Management, and Investment Recovery extent.