Abstract:
The aim of this study was to generate an in depth understanding of the impact of religiosity on customers buying intentions associated with adopting banking services of Islamic Banks in the presence of multiple social influences in the context of Pakistan. The study took the case of Islamic auto finance consumers to find out the impact of religiosity on the adoption process. The data was collected using online questionnaires and results were obtained using the regression analysis using SPSS. Findings of the study indicated that all the consumers’ buying intentions are highly influenced by their religious faith which is shaped and endorsed largely by the presence of social influences. In the light of the emerging findings, it is recommended to find the best marketing practices to promote Islamic banking products through proper channels.
