Social Media Marketing Vs Traditional Marketing: Impact on Brand’s Image in Pakistan

Abstract

The purpose of this research is to compare social media marketing and traditional marketing (TVCs) and their impact on brand image. Social media is more effective and efficient as compared to traditional marketing (TVCs) .It is found that no such specific research has been done that will tell us the impact on brand’s image when a brand is using social media as its marketing channel and the impact on brand’s image when a brand is using traditional media as its marketing channel in the market of Pakistan. Literature was gathered regarding traditional media (TVCs), social media, brand image, brand awareness, brand loyalty and consumers’ perception. A questionnaire consisting 33 close ended questions was circulated through Google forms among Pakistani population within the age of 15-65 years and the data was gathered and then analyzed with the help of software like SPSS and MS Excel. Hypotheses were formed in order to get specific data from the population