Impact of Sustainability Consciousness on Employee Perception towards Company’s Sustainability practices

Abstract

The study aimed to investigate the impact of sustainability consciousness with three sub-variables and the elements of sustainability that are social sustainability consciousness, environmental sustainability consciousness and economic sustainability consciousness on employee perception towards company’s sustainability practices in SMEs of Pakistan. It is a casual, descriptive and quantitative study, which describes sustainability and relationship of variables. Data of 206 was collected from employees in SMEs of Rawalpindi and Islamabad. A cross sectional study in which simple random sampling technique under probability sampling was used. Spss was used for data analysis. Results have been proved that sustainability consciousness and its sub variables that are social sustainability consciousness, economic sustainability consciousness and environmental sustainability consciousness has a significant relationship and an impact on employee perception towards company’s sustainability practices. The findings of this study may help and has importance to practical and theoretical implication