Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
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Humor, attitude towards ad and brand, brand choice, purchase intention (1)
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Humor, cognitive response, attitude towards ad and brand, brand choice, endorser, purchase intention (1)
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Humor, Consumer Buying Behavior, Brand awareness, Advertisements, low level and high level involvement products. (1)
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Humorous advertisement, customer ’ s interest, abundant, telecommunication services (1)
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Humour,Advertisment,Consumer,Brand,Perception (1)
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