In Pakistan's pharmaceutical business, the research sought to determine the influence of customer purchase intentions on brand image, perception, preference, and loyalty. When it comes to the relationship between brand ...

Purpose: The purpose of this study paper is to examine the effectiveness of buying firm’s strategies to improve performance of supplier and improve sustainability in supply. The aim to identify problems, define and ...

Purpose The purpose of this study was to find the determinants of liquidity risk exposure in banking sector of Pakistan. Methodology & Design A panel data from 13 banks of Pakistan was collected for a time period of ...

Purpose The purpose of this study is to find out that how the marketing practices carried out by Pharmaceutical industry in Pakistan impact the practicing doctors in their prescribing behavior. More samples and give ...

Purpose The motive behind this study was to determine the relation of independent variables with the dependent variables. Moreover, to define the level of effectiveness of the independent variables on the dependent variables. ...

Purpose Globalization provides opportunities however, bring competition and uncertainty. Spite ofthe fact that such impacts have just been widely explored in earlier research, there is still a paucity of empirical data ...

The aim of the study is to know the relation of digital information and procurement 4.0 and how the advanced technology and information can affect intention to optimize the procurement process in circular economy. The ...

The purpose of this study is to examine the impact of cash holding on the value of the firm. For which purpose penal data was gather from the listed companies of cement sector from the year 2013- 2021 and E views test ...

Purpose This purpose ofthe study is specific role ofrisk governance in promoting financial stability in banks. Using hand collected data, it develops a Risk Governance Index (RGI) to the strength ofrisk governance ...

Purpose: The purpose ofthis study i on Firm Profitability along with control variables. Methodology & Design: Quantitative sample size is made up ofthe top 12 banks operating in Pakistan with substantial market shares. The ...