Purpose: The current study aims to gather information about the relationship of E Procurement dimensions and SC performance with the effect on overall firm performance. Methodology & Design: Quantitative method is used ...

Purpose The purpose is to examine the impact ofsocial media marketing on consumer behavior based on various determining factors such as entertainment, interaction, word-of-mouth, brand preferences, loyalty, and willingness ...

Purpose The purpose of this study was to look into the impact of implementing Green SCM practices, such as Eco-Design Technique (EDT), Green Purchasing (GP), and Investment Recovery (IR) piactices, on economic and ...

The study aimed to examine the factors that impact the triple bottom line variables also known as economic, environmental, and social performance among the manufacturing firms of Karachi, Pakistan. The quantitative ...

The aim behind conducting this research is to understand the impact of the FDI and Technological innovation on Sustainable development on three emerging Asian economies China, India and Pakistan, we used cross country ...

Purpose The purpose ofthe study is to see the impact ofdeceptive advertisement, unethical advertisements and social media advertisement Methodology & Design on consumer buying behavior. The research being conducted ...

Purpose The purpose of this study was to find the impact of macroeconomic factors on the Islamic and conventional banks profitability in Pakistan. Methodology & Design A panel data from 14 banks of Pakistan was collected ...

Purpose The principal objective of this review is to explore the impacts of production network the executives on the presentation of associations in the cement industry of Pakistan. Methodology & Design The methodology ...

Purpose: Tourism activity has become driving force for economic growth, revenue generation, service industry and employment creation. Regardless of having attractive characteristics of destination, there are some factors ...