The use of humor is very common these days, to attract consumers in a way that it improves brand recognition and secondly it evokes good feeling about the product that in return help consumers to recall the product. ...

Purpose – The purpose of this study is to enhance the importance of Talent Management Practices in ABBOTT (Pakistan) and. The focus will be on providing an explanation of what Talent Management is, its importance in the ...

Purpose: The current research work was aimed at discovering, understanding and examining the importance of various success factors and their contribution in the achievement of business growth and profitability at one of ...

Purpose of the study: The purpose of this study is to find the effect of working capital components that is (collection period, payment period and inventory period), liquidity and firms’ size over profitability of chemical ...

Aim of study: The aim of this study is to find out the impact of five different factors that are price, quality, delivery, technology, supplier relationship management on the supplier selection decision. These variables ...

Purpose-The aim of this study is to find the impact of advertising on consumer buying behavior towards branded menswear, with a special focus on Junaid Jamshed and Amir Adnan. This study also aims to determine different ...

Purpose of the study: Purpose of the study is to conclude the impact of word of mouth on social media purchase decisions among youth of Karachi.Factors of word of mouth include source’s credibility, sender’s reputation and ...

Purpose- The study makes Non-performing loans dependent variable and Discount Rate, CPI, Exchange Rate and GDP growth its independent variables. The motivation to study NPLs came from the brainstorming sessions during the ...

Purpose of the study-The aim of this study is to examine the impact of training and development on the TBOs (trainees) performance, career development and long term retention at MCB bank. Research method/sampling- ...

In this research, the focus was mainly on the impact of heuristic style of teaching. An effort has been made to know the real impact of heuristic methods used in teaching. By heuristic style we mean using different techniques ...