Purpose: The aim of this study is to explore the determinants of listed sugar firms in Pakistan and to investigate the effect of these determinants on leverage. The determinants used in this study are firm’s size, tangibility ...

Radio Frequency Identification (RFID) permits a trade to identify individual products and mechanisms, and to track them throughout the supply chain from manufacture to point-of-sale. It bought revolutionary in the field ...

Purpose - This research study is conducted with the aim to understand the impact of cash conversion cycle on the firm overall performance of FMCG in Pakistan. Design/methodology/approach - FMCG sector of the economy is ...

Purpose:Advertising agencies use different advertising techniques to grab the attention of the customers, but many advertisers in the following of the new trends have left behind the factors such as creativity, humor, ...

Research Purpose:The concept of Quality of work life (QWL) states to the satisfactory and unsatisfactory conditionsfor people to perform a job. The research aim was to examine the interrelation between Quality of Work ...

Purpose: The study aims to determine the impact of merger and acquisition on the profitability of banking sector of Pakistan. Methodology: The study involved use of secondary data through published financial reports for ...

Purpose: The purpose of this research is to assess the satisfaction level of HR professionals in banking industry and to identify the factors which influence the job satisfaction level of HR professionals.Dependent Variable ...

Purpose: The study is based Publicizing is regularly not accepted in light of the fact that buyers realize that the maker or producer of an item or administration paid for the promotion. There is in any case, an observation ...

Purpose: The aim of this research is lo file the significance of foreign direct investment (FDI) with respect to GDP, inflation and trade and identifying trends in the flow of foreign direct investment (FDI) in Pakistan. ...

Purpose: The major aim of this study was to investigate the effectiveness of television advertising on consumer perception for packaged milk products (FCLM) category. The study further also determines the role of television ...