Purpose: Merger transactions are extending throughout the world for accomplishing business growth and enhancing efficiency and effectiveness of the firm. Many merger deals also took place in banking industry of Pakistan. ...

Purpose: The aim of this research thesis study is to understand the impact of the social media branding of the consumer and personal goods industry on the purchase intention of the consumer in Pakistan and highlighted the ...

Aim of study: The aim of this study is to identify the impact of digital technology on innovation in retail industry and for this purpose four variables have been selected these are information sharing, job engagement, ...

Purpose: The major aim of this study was to demonstrate the steady effect of quality management practices on employee’s work related activities. The study aims to evaluate the effect of TQM practices on employee’s work ...

In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. However, in this present decade, companies have gained better ...

Purpose j The puipose ofthis study is to evaluate the generational differences of Gen X and Y on the work attitude ofthe Habib Metro Bank. This study provides an intense awareness ofthe generational differences in the ...

Purpose: This particular research is likely to analyze the effect of fashion retailing stores atmosphere over the consumer behavior aspect in Karachi. There are five different independent variables have been included in ...

Purpose: The study is conducted with aim to understand the impact of the behavior of the bosses on the motivation level of the employees in the universes in Pakistan focusing the ca se ofBaharia University Research ...

Purpose of the study: The aim of this research is to find out impact of different factors that affect employees' decision to stay in an organization. These factors include monetary compensation, oppoitunities for growth, ...

Aim ofstudy: The aim ofthis study is to find out the impact of five different factors that are price, quality, delivery, technology, supplier relationship management on the supplier selection decision. These variables ...