The purpose of this study is to look into the effectiveness of social media influencers, with emphasis on Influencer expertise, Influencer attractiveness, product match-up, and quality information. It is claimed that ...

Purpose - Purpose ofthis study is to determine the impact ofmessage value and credibility on the consumer’s purchase intention and the role oftrust on branded posts is also studied as a mediation between these variables. ...

Purpose- The objective ofthe paper is to build a model ofresearch to examine the effect ofstrong leadership on trust and perceived organization functioning and performance. Methodology & Design- Leadership’s six constructs ...

Purpose The purpose ofthe research thesis was gauge whether the prevention ofworking offthe clock violation can help avoid the occurrences ofthe othertwo violations that is unclear wage system and failure to pay applicable ...

Purpose: To investigate the impact COVID-19 pandemic has had on the profitability of the banking sector of Pakistan. Methodology & Design: The analysis was done suing the Autoregressive Distributed Lag (ARDL) bounds ...

Purpose: This study assesses the effect of some extended Enterprise Resource Planning (ERP) capabilities (Collaboration, Analytics, Web-portals, Add-ons) and ERP use on ERP value within a manufacturing industry. Methodology ...

Purpose: The purpose of the study was to understand how Family-Work Conflict and Work Family Conflict impacted the Work Life Balance of Employees working industry of Karachi, Pakistan. Our moderating variable was Manager ...

In this study, we measured the effects ofthe financial attitude and Factors Affecting Financial Attitude on investment activity ofstock traders during the covid -19, in Pakistan. The study is conducted to know the behavior ...

Purpose The present study investigates the impact of constructs of workplace spirituality on employee engagement. Meaningful work, sense of community and alignment with organizational values are taken as constructs of ...