MBA (BUKC): Recent submissions

  • TALENT MANAGEMENT POLICIES AND PRACTICES IMPLEMENTING IN BANKING SECTOR 
    Liaquat, Sobia Reg # 25004 (Bahria University Karachi Campus, 2014)
    PURPOSE: The purpose of this research is to study the policies and practices of talent management implementing in banking sector of Pakistan. METHADOLOGY: This study involved use of questionnaires filled by the 5 banks ...
  • "Factors Contributing to Attitude of Online Shopping Behavior among Students in Pakistan" 
    Riaz, Maleeha Reg # 11566 (Bahria University Karachi Campus, 2014)
    Purpose: Keeping in view the drastic shift in purchasing behavior of consumers, moving from conventional stores to online mediums it is becoming highly integral to study the factors that influence online purchasing behavior. ...
  • "THE IMPACT OF SOCIAL MEDIA ADVERTISING ON THE SALES OF HYPERSTAR, PAKISTAN." 
    Mohiuddin, Maleeha Reg # 14318 (Bahria University Karachi Campus, 2014)
    This study is all about the scope of social media marketing and its impact on the sales. Starting this study with evolution of marketing strategy from an old complex method to the new easiest and simplest form of ...
  • Issues and Challenges Faced by Conventional Banks in Pakistan 
    Zia, Muhammad Hasan Reg # 14334 (Bahria University Karachi Campus, 2014)
    Banking sector plays a vital role in economic growth of Pakistan. Government can use banks to increase investments and manage inflation and there are multiple things that it can do to control economy through banking sector ...
  • ASSORTMENT OF VARIANTS AND ITS ASSOCIATED POSITIONING OF SUNSILK 
    Shaikh, Shaista Reg # 14229 (Bahria University Karachi Campus, 2014)
    Purpose-Today bulk of the products that are dispatched is the extension of brand. Often these extensions are launched as line extensions where the new product development is within an existing brand category. Line ...
  • EFFECT OF DIVIDEND POLICY ON STOCK PRICES 
    Javed, Muhammad Ummad Reg # 13130 (Bahria University Karachi Campus, 2014)
    The objective of this research is to study the effect of dividend policy on the stock prices. A sample of companies has been examined for a period of 15 years i.e. from 1995 to 2010 listed as KSE, Pakistan. The dependent ...
  • PROS & CONS OF 360- EVALUATION DURING PERFORMANCE APPRAISAL 
    Haideri, Abde Ali Reg # 6213 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of this study was to identify the importance of 360degree performance appraisal technique by human resource professionals in the organizations. The idea behind this study was to give the awareness to ...
  • "IMPACT OF FDI AND INFLATION ON PERFORMANCE OF FIRMS - A STUDY ON PHARMACEUTICAL INDUSTRY IN PAKISTAN" 
    Rehman, Saad ur Reg # 13138 (Bahria University Karachi Campus, 2014)
    The fundamental reason for this study was to analyze the effect of Foreign Direct Investment and inflation on performance of pharmaceutical industry from 2001 to 2012. Secondary data from authorized websites of KSE, ...
  • CONSUMER BEHAVIOR CHARACTERISTICS IN FAST CHANGING TRENDS (DESIGNER LAWNS) 
    Panjwani, Nida Fatema Reg # 13015 (Bahria University Karachi Campus, 2014)
    Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, and ...
  • DETERMINANTS OF CAPITAL STRUCTURE AN ANALYSIS OF PAKISTANI CEMENT INDUSTRY 
    Momin, Arooshna Reg # 24165 (Bahria University Karachi Campus, 2014)
    This research has purpose to explore the various determinants while choosing the optimal capital structure of the public listed companies from cement industry of Pakistan. The six independent variables which are ...
  • A DEMOGRAPHIC ANALYSIS ON WORK-LIFE BALANCE IN SERVICE INDUSTRY 
    Butt, Naureen Anwar Reg # 25715 (Bahria University Karachi Campus, 2014)
    Purpose- Main purpose of this study is to determine the hindrances found in work-life balance among genders in Service Industry. Methodology- For this study data comprised of250 samples out of which 10 were discarded due ...
  • FACTORS AFFECTING THE FEMALE PREFERENCE OF CELL PHONES IN KARACHI 
    Saleem, QuratulAin Reg # 22993 (Bahria University Karachi Campus, 2014)
    Purpose- This research is exploratory in nature which is carried out with the objective to know about the preference of the female for selecting the cell phones. Through this exploratory research the various factors / ...
  • EFFECTIVENESS OF EMPLOYER BRANDING THROUGH SOCIAL MEDIA 
    Ansar, Farwah Reg # 14567 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this research report is to analyze the effectiveness of employer branding through social media, know people perception about promotion of employer branding on social media and do they find information ...
  • IMPACT OF INTEREST RATE ON STOCK MARKET PERFORMANCE OF KSE-30 INDEX 
    Bhatti, Zeeshan Akram Reg # 16486 (Bahria University Karachi Campus, 2014)
    The purpose of the study is to find out the relationship between Interest rate and KSE-30 Index performance and also the impact of volatility of interest rate on KSE-30 Index performance. We use KSE-30 Index as a ...
  • EFFECTIVENESS OF HUMAN RESOURCE MANAGEMENT PERFORMANCE AT MOBILINK 
    Mahmood, Muna Reg # 7562 (Bahria University Karachi Campus, 2014)
    The telecommunication sector of Pakistan is led by growth, technological advancements, and dynamism. The marketplace is embedded in a highly competitive situation, which is why companies have realized the importance ...
  • Impact of Decentralization in Multi-National Companies working in Karachi 
    Afzal, Faryal Reg # 22964 (Bahria University Karachi Campus, 2014)
    Purpose-The major aim of the study is to evaluate the impact of decentralization of Human resource Management (HRM) and its practices in MNCs working in Karachi. The rising problems of mistreating and overlook of company ...
  • ANALYZING KEY FACTORS THAT MOTIVATE MANUFACTURERS FOR LOGISTICS OUTSOURCING 
    Akhtar, Muhammad Farooq Reg # 22988 (Bahria University Karachi Campus, 2014)
    Purpose: The study was conducted to identity the key factors that motive^ manufacturers of Pakistan to use logistics outsourcing. Purpose of this article is to describe the changing nature of usage of logistics outsourcing ...
  • PROBLEMS, PERFORMANCE AND PROSPECTS OF ISLAMIC BANKING IN PAKISTAN 
    Akhtar, Noreen Reg # 11500 (Bahria University Karachi Campus, 2014)
    Broadly speaking, two types of banking systems exist in the world. One is Conventional, which is interest based and the other one is Islamic, which is interest free. The objective of both type of banking system is to ...
  • IMPACT OF CAREER DEVELOPMENT ON EMPLOYEE SATISFACTION IN PAKISTANI BANKING SECTOR 
    Vohra, Kulsoom Reg # 25672 (Bahria University Karachi Campus, 2014)
    Purpose: The puipose of this study was to identify the factors responsible for employee satisfaction and to investigate the comparative impact of those factors. Methodology/sample: For ascertaining views of employees ...
  • IMPACT OF STAFF TURNOVER ON OPERATIONAL EFFICIENCY AT ENGINEERING DEPARTMENT IN PARTICULAR AND PIA IN GENERAL 
    Asad, Minam Reg # 14178 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of the study is to identify the impact of staff turnover on operational efficiency at engineering department in particular and PIA in general. High staff turnover rate may jeopardize efforts to ...

Search DSpace


Advanced Search

Browse

My Account